A Zetta

Adi Prawira and the HIRA Imaji team were entrusted to handle the launch campaign for the new brand, A Zetta.

The creative direction centered on visualizing something bigger: bigger steps, bigger jumps, a bigger presence. A bold interpretation of “larger than life.”

This concept was brought to life through extreme angles, ultra-wide lenses, and dynamic body gestures that amplify movement and scale. The result is a series of visuals that feel fresh, youthful, and full of energy — where perspective and action gesture itself becomes the storytelling tool.

Working closely with the creative team from Bates Jakarta, the goal was to maintain a look that felt realistic yet vibrant. For several key visuals, Adi executed outdoor shots enhanced with carefully controlled flash lighting, creating crisp highlights, rich tones, and an edgy color palette while preserving natural depth.

In collaboration with Apix10 — 3D CGI and digital retouching specialists — HIRA and Apix10 seamlessly combined photography and CGI craftsmanship to achieve striking, high-impact campaign visuals that push scale beyond the ordinary.