Cheetos "Kejunya Bikin Nempel"

I wanted to capture the precise moment where snack cravings meet pure, unadulterated mischief. For the Cheetos "Kejunya Bikin Nempel" campaign, HIRA and I leaned into the tactile joy of the brand. We moved away from the sterile studio environment, opting instead for on-location authenticity where lighting and set design had to breathe with the space. It was one of the most memorable productions of my year, finding that sweet spot between spontaneous human connection and the vibrant, playful identity of Cheetos. Every frame was an exercise in capturing that messy, adorable, and slightly naughty side of everyday life.