Kahf "Bener Bareng"

Creating an invitation to 'be right' during Ramadan requires more than just a camera; it requires an atmosphere of togetherness. For the Kahf "Bener Bareng" campaign, I wanted to capture the camaraderie between Dikta, Jaden and Adnan Denan as they shared a moment of devotion. At HIRA, we decided to bring the sun indoors. By meticulously crafting an outdoor lighting treatment within the studio, we maintained the warmth of a natural afternoon while ensuring the production remained efficient and comfortable for the brand ambassadors. It was about translating the spirit of the holy month into a visual narrative that feels both aspirational and intimate.